Last weekend Double 12 Shopping Festival just finished. The scale is smaller than Double 11 and the 618 Shopping Festival, but commodities’ prices are lower than usual. PMA Group also promoted special offers in these 3 periods and joined Double 11 E-Commerce Show on Nov,11th. Have you bought any items on that day?  

Double 11 is also called Singles’ Day as anything with ‘1’ in means single in China. It falls on November 11th annually (11-11 is the date with the most ‘1’s)

Started in 2009, it has become the biggest shopping festival in the world, similar to, but grossing several times more than, Black Friday in the USA and the Boxing Day and January sales in the UK.

The major e-commerce sites in China, such as Tmall, JD.com, Huawei and XiaoMi, offer large discounts and promotions to boost their sales during the shopping festival. Double 11 is the most anticipated festival of the year for China’s consumers. Livestream and pre-sale have become the new trends in recent years. October 20th, 2021 is the first day of pre-sale. Austin Lee and Viya, the top two e-commerce live streamers in China, their pre-sale GMV (gross merchandise value) reached US$2,800,000,000 in total. In China's 4,500 listed companies, only 387 companies’ ANNUAL revenue is more than this value. 

The number 1111 is easy to remember. November 11th is a day for bachelors. Creating a festival so that they can buy something for potential girlfriends.

Nowadays, with changes in spending patterns, “empty the cart” has become a popular slogan among young people. When the time hits 12 a.m. on November 11th, there is a rush to buy all kinds of goods online. Thanks in part to Double 11, express delivery and logistics have developed rapidly in China in the past 10 years.